ABERDEEN, S.D.(HubCityRadio)- The Aberdeen City Council on Monday night heard a report on marketing in the city from Casey Weismantel, Executive Director of the Aberdeen Convention & Visitors Bureau.
Weismantel inform the council of their core function.
The report broke it down for 2024 in both visitor and hunting marketing they did.
Visitors Marketing:
Weismantel told them who they target.
Weismantel discuss how they pay for marketing to focus on visitors.
Weismantel goes over their website and what was clicked on the most in 2024.
Hunting Marketing:
Weismantel told the council they market a little differently for hunting.
Weismantel told the council about how they targeted for promoting hunting in our region.
Weismantel inform the council that Facebook continues to be the #1 source on social media. He got himself in trouble with Facebook last year. He explains what exactly happened.
Weismantel told the council which part of the website was clicked on the most for hunting.
Other items Weismantel addressed include occupancy fee paid by visitors in 2024.
Weismantel also addressed taxable receipts.
Finally Weismantel told the council about tourism in general in South Dakota in 2024 and how that would impact the state.
To learn more go to www.visitaberdeensd.com.
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