ABERDEEN, S.D.(HubCityRadio)- The Aberdeen City Council on Monday night received a marketing update from the Aberdeen Chamber of Commerce.
Chief Executive Officer Gail Ochs discuss what the chamber does.
Ochs talks about what their budget is for 2024.
Ochs discuss how they use the budget allocated for marketing starting with the local scene.
Ochs moves on to talk about relocation marketing.
Ochs moves on to talk about ads they use for social media.
Facebook is where they are targeting a majority of social media ads over the past year.
Ochs talks about surveys they have been receiving from those planning to move to Aberdeen from elsewhere.
Ochs contribute some of that success to the Freedom Works program that’s been in place statewide.
Looking ahead to 2025, Ochs discuss placing digital ad on billboard on 6th Avenue.
Ochs talks about updating their television ads for next year.
Ochs also wants to focus on the Placer AI that they have been working on the past few years.
The chamber also wants to setup a marketing committee going forward to find more ways to promote the city of Aberdeen.
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